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what is Fashion Revolution Day + how you can help

On 24 April 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh.  

That’s when Fashion Revolution Day was born.

Fashion Revolution (
Fashion Revolution is an organization that seeks to educate global consumers about the cost of fast fashion. Their emphasis is on the true cost of human lives in the fast fashion industry. They are using fashion as a medium for positive change in this world, and it is amazing!

The theory of change is that clothing companies will see this outpouring of consumer demand for transparency and release information about where their clothes are being made (Bangladeshi sweatshop vs. Los Angeles resort/factory), who’s making them (malnourished child vs. well-fed adult) and maybe even how much those people are getting paid ($2 per day vs. $15 per hour).

Sunday, April 24, 2016 marks the 3rd annual Fashion Revolution Day where tribute is paid to the workers of the horrendous Bangladesh fast fashion tragedy from 2013 as well as to raise awareness of all other fast fashion injustices. It’s an opportunity for the world to reflect on the welfare of the workers who make the clothes we all wear, and the lack of sustainability and care in the industry.

How Can You Make a Difference?
In previous years, tens of thousands of people in over 70 countries took part in Fashion Revolution Day. The organization asked participants to wear their clothes inside out, take a picture of the tag in their clothes and ask brands #whomademyclothes to show that we demand better for the people who make our clothes. This year, they are going even bigger! Join with the world for an entire week of Fashion Revolution awareness. Instead of asking brands who made our clothes, we need to ask brands to SHOW US who makes our clothes. We need to thank the makers and demand clothes that we will be proud to wear.

Other ways you can help make a difference is to be curious and find out who really made your clothes and how they are made. Vote with your dollars. Here is more information on getting involved:

We hope that you join in on this movement and help change the industry standards and inspire brands to make their supply chain ethical and more sustainable.

Let's be the change we wish to see in the world. Will you join us?

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